How Restaurant Realty
Company Has Sold Over 300 Restaurants, Bars And/Or
Clubs Since 1996
Restaurant Realty
Company’s success is largely a result of its
commitment to performing all of the functions listed
below to assure that your restaurant, bar or club
will be sold in an expeditious manner on a
confidential basis, if desired, and for the maximum
price the market will bear.
1.
PRICING YOUR BUSINESS FOR SALE – We
work closely with the seller in determining the
maximum sales price for the business while
considering the realistic objectives of what the
buyer’s market will bear.
2.
PREPARING YOUR BUSINESS FOR SALE -
We work with the seller in gathering the
following information for the prospective buyer:
A) the premises
lease and any other lease documents or rental
agreements regarding equipment, etc., B) the
financial statements of the business including three
years most recent tax returns, and the current years
sales tax returns and year-to-date income and
expense statement, C) a complete equipment and
fixtures list of what is included with the sale, and
D) a current health department inspection for the
sale of the business which has a
more stringent criteria than a regular health
department inspection.
We work with the seller to assure that the
physical aspects of the restaurant will meet the
buyer’s criteria. We also talk to the landlord in
the early stages of the listing to assure that the
landlord will co-operate in offering a lease that is
competitive and long enough to meet the buyer’s
needs.
3.
MARKETING YOUR BUSINESS FOR SALE – We
prepare a unique business profile sheet for your
business and feature your business through the
following marketing and advertising functions:
A)
Advertisements – We
advertise daily in the San Francisco
Chronicle, the most powerful newspaper in
Northern California, and advertise in 20
other newspapers each Sunday.
B) Mailings – We send out
approximately 1,500 mailings weekly to
restaurant, bar and club owners in the 8
counties (San Francisco, Marin, Sonoma,
Napa, Contra Costa, Alameda, San Mateo and
Santa Clara) we concentrate on.
In the
mailings we include our listing sheets which
include your business, Restaurant Rap and a
brochure regarding our services. We also do
specialty mailings for unique business
niches too.
C)
Website Marketing – Your business in
featured on our website,
RestaurantRealty.com, which is one
of the most powerful restaurant websites
available with over 250 buyers going to it
daily. We
list your business on several other major
websites including:
restaurants-for-sale.com,
bizbuysell.com, businessesforsale.com and
bizen.com, etc.
We are also positioned in the top
rankings on the major search engines
including:
Yahoo, Google, Alta Vista, Excite,
Lycos, Hotbot, MSN, and AOL, etc.
D) Email
Broadcasts – We have over 2,500
active buyers in our data base and our data
base grows with over 150 new buyers monthly
and each buyer receives an email from us
every two weeks regarding our new, price
reduced, featured and coming soon listings.
E)
Phone Book Advertising – We are
featured in 14 phone books which give us
maximum Bay Area exposure.
4.
SELLING YOUR BUSINESS –
Once a buyer has
signed a confidentiality agreement and is qualified
and screened by our staff he/she is introduced to
your business.
He/she then views your business as a customer only.
If he/she has a further interest he/she is
then scheduled to have a tour of the entire business
and he/she is given a package which includes the
premises lease, financial statements and equipment
list. If
interested he/she writes an offer and then the
seller either accepts or counters his/her offer.
Once the offer is accepted we oversee the
following activities:
A) the buyers
approval of the physical and financial
aspects of the business,
B) supervision of
the entire escrow process,
C) introduction of the buyer to the landlord
and agreement on the premises lease,
D) overseeing the transfer of all licenses
including the ABC (the Department of
Alcoholic Beverage Control) license,
E) assuring the buyer is approved by the
health department and other required
agencies,
and
F) having the inventory taken immediately
before the close of escrow.
We welcome the
opportunity to be of service to you and in adding
you to our list of hundreds of satisfied clients for
whom we have successfully sold their business.
Restaurateurs of the Quarter -
Jan Birnbaum, "The Hardest Working Man In Show
Business"
We
recently had the opportunity to sell Catahoula
Restaurant and Saloon in Calistoga, a successful
operation created and ran for close to 10 years by
Jan Birnbaum who has decided to pursue new
challenging opportunities.
As a chef
and restaurateur Jan Birnbaum’s name has become
synonymous with integrity. He has been known as “the
hardest working man in show business.” Catahoula was
Jan’s first venture since his Executive Chef
position at the well known Campton Place Hotel in
San Francisco. The Proprietor and Chef, Jan
demonstrated his all-around talent creating a place
that people have come to know as a serious food and
wine lovers destination. Jan also is a partner in
the successful Sazerac Restaurant in Seattle,
Washington with the Kimpton Group Hotels where once
again Jan displays his deft ability at developing
appealing menus and shows versatility in his
incredible use of seafood and the abundance of the
Northwest.
Jan started
as a baker in New Orleans and 6 years later worked
as a lead cook. His colorful career includes cooking
with Chef Paul Prudhomme in 46 cities in 38 days
during a book tour, becoming the Chef d Cuisine of
the Quilted Giraffe in New York City, working at the
Rattlesnake Club in Denver, Colorado and Michael’s
in Santa Monica, CA.
One of Jan’s
accomplishments was recognition in Food and Wine
Magazine’s “Top 25 Restaurants in America” and their
DiRona award for distinguished restaurants in North
America as Executive Chef at Campton Place Hotel. It
was a pleasure working with Jan and we wish him
continued success in all of his endeavors.
